Jabra headsets have come a long way in the past few years. Plantronics is still the number one headset company in the world but Jabra is actually making some of the best products in the market.
Plantronics are the equivalent of Microsoft and Jabra is more akin to Apple. We know how that turned out don’t we- but it took time! The fact is that products like the Jabra Pro 9470 are some of the most advanced headsets currently available. Plus they look ultra-cool. Only Sennheiser could claim they make better looking headsets, but that’s my opinion and beauty is in the eye of the beholder.
The surge of Jabra is more like a slow build up. As Plantronics has such a dominant market position I’m only surprised of one thing – why Jabra doesn’t drop their price. I know their view is their headsets are every bit as good, sometimes better, than their main rival so why should they?
They need to because people that buy headsets often stay with the brand they know. And the brand they’ve historically bought has been Plantronics. We see it every day where someone has, or is, using Plantronics so they stick with what they’re familiar with. Some customers are open to change, when appropriate, but others steadfastly refuse to change headset brands. It’s because people are fundamentally afraid of change, even in a headset brand.
One thing that does influence headset purchases is price. If you’ve got Plantronics product and Jabra headsets at the same price is going to be an uphill battle. Drop the price a little and it’s a different equation. Jabra needs to understand that once a customer is using their product, they’ll most likely keep buying their headsets. Headset customers are very “sticky” when it comes to brands and that all important first purchase will influence their future ones.
If Jabra is serious about market share and exploiting the great products they’re making then they really need to price themselves into a stronger position. It may cost them in the short term but long term it will be incredibly beneficial.